Este artigo explica principalmente as taxas relacionadas à API do WhatsApp.
1. Precificação Baseada em Conversas
As empresas que utilizam a plataforma WhatsApp Business são cobradas por conversa, o que inclui todas as mensagens trocadas em um período de 24 horas. Saiba mais sobre a cobrança do WhatsApp Business .
Como funciona
As conversas na plataforma WhatsApp Business são divididas em duas categorias, com preços diferentes:
Contabilizamos todas as conversas dentro de um período fixo de 24 horas. Uma conversa começa quando a primeira mensagem do comerciante é entregue, independentemente de a conversa ter sido iniciada pelo comerciante ou em resposta a uma mensagem do usuário. Comerciantes e usuários podem enviar qualquer número de mensagens (incluindo mensagens de modelo) uns aos outros durante o período de conversa de 24 horas, sem custo adicional. As taxas são cobradas apenas uma vez por período de conversa de 24 horas.
O custo de uma conversa é baseado no código do país do usuário. Um usuário, neste contexto, é um cliente que se comunica com uma empresa. As tarifas para conversas iniciadas pela empresa e conversas iniciadas pelo usuário variam conforme o país ou região.
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